Social Influencer Marketing – A Booming Branch of Online Marketing
Social media has become one of the most important aspects of marketing within a few years. On Twitter, Instagram or Facebook, people show up for various activities, address target groups and win them over. Every person who is interested in the content and wants to follow it permanently becomes a follower. The more followers a social media influencer has, the greater their reach. This is exploited in influencer marketing to acquire brands or products through the influencer with his community. However, there are different aspects that need to be considered. How influencer marketing works and how it interacts with SEO, you will learn in the following.
Generally, influencer marketing is about using the reach of the person to promote services or products. Brand amplification can be designed through image posts or videos, fulfilling numerous objectives. For one, it increases visibility within Google. This is because each post is tagged with various hashtags. These can be found not only on the respective platform, but also through search engines like Google. In addition, there is the strengthening of the awareness of the company as well as the encouraging followers to follow your product as well. Prospects not only visit the website of the advertised product but also visit the social media profile. Thus, the advertising generates new likes, comments and co.
Many young companies try to attract attention exclusively with influencer marketing. But here it is always important to note that this form of marketing interacts with SEO. SEO is the search engine optimization of contributions in text or image form. The better the search engine optimization is carried out, the higher the reach in search engines such as Google.
That SEO and influencer marketing benefit each other, can be easily explained. The better the SEO position of the influencer, the higher his reach. You as well as your brand benefit from the high reach. It increases your visibility on social media and search engines. Pay attention to the collaboration with influencers but not only on their status. It is equally important that your content marketing is of high quality. Because the search engines evaluate the quality of posts, based on various aspects. So keywords must be meaningful, but richly used be, to ensure interested quick access by search engine. In addition, the readability is very important. The text should be predominantly for the human reader understandable as well as coherent. The readability for search machines as well as their algorithms should stand in second place.
Neben the optimization of the contributions for search machines speaks the managing director Patrick Tomforde, which leads the successful on-line marketing agency performance love, of the relevance of the Backlinks. Here it concerns references of a certain platform on your web page. Backlinks help to further increase your visibility. This is achieved by partner platforms packaging your website in a link and embedding it in suitable guides, articles or articles. When the reader clicks on the backlink, they are redirected to your website. Backlinking is a fundamental part of good SEO. Finally, search engines like Google use the frequency as well as quality of backlinks as an indicator of your success.
In addition to improving your visibility, other benefits for your brand name go hand in hand with influencer marketing. The main focus here is the added value for the follower. People don’t follow influencers to see advertisements. Rather, they want to get value from the posts that improve everyday life, optimize performance, or point out lifestyle niches. Advertising is thus another part of an interactive interplay between influencer and follower. The advertised product should therefore be less marketed, but integrated into the stories or posts as a hint and assistance. Thus, you, your brand and your service are not read advertising, but perceived as added value for everyday life.
In particular for start-ups or companies whose marketing budget is small, the influencer marketing can be attractive. Many social media influencers can be engaged at a low cost. Certainly, the price per campaign depends on the number of followers. But with just a few euros, the first output can already be generated. You benefit from the very precisely defined target group. If your product matches the influencer’s offer, there’s a good chance that followers will take a positive view of your ad.